About us

More than two decades the brand "Challenge" has shaped itself well as one of the South India's leading detergent brands. The company namely "Vani Soap Works Private Limited" which manufacturing and marketing "Challenge" brand products was setup in 1991.

Initially, the company produced detergent cake and powder only. After the company come under the leadership of Mr.G.Jayaram, the company spreading its wings in this areas of diversification and expansion. At present our group company produces various products including Detergent Cake, Detergent powder, Dishwash Bar, Dishwash Liquid and Herbal Toothpaste.

At present our detergent products are quiet popular in the households of south India, especially in the states of Tamilnadu, Puducherry and Karnataka